Casio India Co. Pvt. Ltd. (CIC), a 100% subsidiary of Casio Computer Co., Ltd, Japan, is responsible for marketing CASIO products in India manufactured by its parent company. CIC has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India's range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Wrist Watches, Digital Clocks, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also established service centres across the country to provide after-sales-service at the customer's doorstep.  Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world's most recognized brands due to its vast product range.

Casio has recently launched a range of Label Printers. Speaking about the label printers Mr. Kulbhushan Seth, Vice President, Sales and Marketing, Casio India Limited stated, “Casio's labels stay securely in place and are suitable for wide ranging applications for Corporates, SME and Educational Institutional to name a few.”

The KL 7400 label printer is a multi-function model with half cut function that's handy for high volume label printing. It has large easy to read 16 digit 4 line LCD. It handles 24, 18, 12, 9 and 6mm tape widths and print up to 6 lines with a 12 mm print head / 200 dpi resolution. It is also equipped with an Auto cutter with a half cut function. It is capable of logo and barcode printing, numbering as well as 519 illustrations and Special characters/ symbols. The KL 7400 label printer is priced at Rs. 6495.

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