Incorporated in 2005, Jupiter Infomedia Ltd. owns three major verticals with huge content and user base. These are namely JimTrade.com, IndiaNetzone.com and Jimyellowpages.com. JimTrade.com was established with an objective to create the largest online business directory of India. It is being recognized as the site to trade anything, anytime across India, including services. 

The SMEs sector in India has many challenges and often work with a variety of constraints. They cannot afford dedicated departments or teams for specific requirements. Since they do not have proper procurement or purchase personnel, they find it difficult to reach out to their right target and hence have to invest a lot of time and money in reaching out to the buyers. They often rely on yellow pages or directories and find the information outdated.

imTrade.com by Jupiter Infomedia Ltd. serves the purpose and acts like the bridging gap between the bulk buyers and suppliers.

Incorporated in 2005, Jupiter Infomedia Ltd. owns three major verticals with huge content and user base. These are namely JimTrade.com, IndiaNetzone.com and Jimyellowpages.com. JimTrade.com was established with an objective to create the largest online business directory of India. It is being recognized as the site to trade anything, anytime across India, including services.

Umesh Modi, Chairman & Managing Director, Jupiter Infomedia Limited elaborates:

The Concept

Our concept is to provide the complete trading solution that enables each trader to diversify their trading profile in order to maximize their returns. JimTrade intends to provide one stop for information about Indian manufacturers' product profiles. Thus, any B2B buyer will get numerous options for his product requirement. This also helps the buyers to develop new vendors. This enables them to source competitively. JimTrade.com has the largest collection of manufacturers' product profiles with 5,00,000+ individual product information. These products are categorized in more than 20,000 categories to provide precise information to the B2B buyers. It has a subscriber base of 10,00,000+ B2B buyers which includes many purchase decision maker from even big companies like TATA's, Reliance, Kirloskar, ONGC, BPCL, BHEL etc.  JimTrade.com also has tie-ups with trade show organizations

How it is different from others in the trade?

JimTrade.com is a B2B portal. It is useful for big/volume purchase. We help buyers connect to the suppliers catering to a niche category. At JimTrade the buyer and suppliers have conveniently connected anytime anywhere across India. We tap a wide market place with a huge range of products and suppliers and providing a one-stop shop service and payment protecting programs for the users. JimTrade has two unique features which make it different from others and very useful to the B2B buyer. Firstly, it has content across 21 major industries which are further classified into 20,000+ sub categories. Due to this, the buyer gets the exact information that he is looking for. For e.g on JimTrade, valves are further classified into 103 subcategories. Secondly, JimTrade features products of Indian manufacturers and in case of imported products, it features only distributors. Thus, provides a direct or main source of supply which in turn reduces the purchase cost. All of these factors help jimtrade.com the most authentic and reliable source for the purchase managers who are interested in making big/volume purchase.

What are the challenges?

The main challenge is to find the details of manufacturers' products. Many of the manufacturers do not have the proper write-up for their products. Companies have to hire content writers for this purpose. However, JimTrade has the well trained editorial department to help some manufacturers to write informative write-up.  At times it becomes difficult to maintain the huge volume information of every category because the entire trading process is e-commerce i.e. via the Internet as the classification of products across 20,000 categories needs to be accurate. Other than this we are also into handling small business and help them to understand the advantages that the online medium offers them to tap more market. Managing the trust of the SMEs in the market and creating the awareness of the benefits of trading online. Even though, today we have overcome major hurdles and a large base of SMEs by successfully migrating them to the online medium of trading there is still a large market that remains untapped.

Response?

Just one word “Amazing”

JimTrade is useful to every purchase decision maker. At Jimtrade.com they get access to this huge amount of information and the best part is its free! Apart from this, JimTrade also provides its members the free unlimited number of e-newsletter subscription. JimTrade's monthly e-newsletter, “Product Alert”, gives monthly updates on new product information across 3,000+ major product categories. Thus, Purchase managers are informed about new product launched in the category of their interest. This e-newsletter also gives an opportunity to the suppliers to talk about their newly launched products and spread the word about it. The best part is it reaches to their potential buyers on a regular basis. Another benefit of this is that these buyer orders are of great volume. This is the most convenient, cost-free and easiest way to generate business for manufacturers, especially the SME's who have limited funds at their disposal. This has helped build loyalty and trust among its members as it provides timely and authentic information to them. This e-newsletter is equally important to us, as it creates additional value for the members of Jimtrade.com. Due to these factors, JimTrade has got amazing responses from buyers and has achieved 1 million subscribers for its newsletters. 

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