The Covid19 pandemic has transformed the consumer landscape forever. Regardless of how long this pandemic is going to last, the companies and brands can't get back to their old marketing playbooks. The ongoing situation has either paralyzed the business or has helped marketers to come up with innovative ways to lead audience engagement now more than ever.

New consumer behavioral patterns have become the permanent change and in the near months, businesses are going to be more reliant on their digital marketing strategies. The crisis has given out countless opportunities to the ones willing to think out of the box and if you want to stay in business, sitting idle is quite not the option. In short, the digital experience has completely replaced the personal experience and this won't return to the same place again.

The key for marketers in the future covid environment is to be vulnerable, to reinvent and redesign their digital marketing approach, to understand the consumer situation and accordingly craft a message that the audience can relate to.

Let's highlight on a few tactics that the businesses can adopt to succeed in the post covid world:

1. Communicate now more than ever

Communication is the key, during these times it is crucial for businesses to identify consumer needs and address them. As the media consumption pattern has altered; real-time insights are essential for marketers to create meaningful and supportive engagement with their audience.

It is important to be genuine with the audience and show a sense of empathy when curating a narrative. Sharing relatable stories and solutions to their problems is essential in the current scenario like before as the consumer wants to be heard more than ever. The businesses now have an opportunity of delivering a feeling of connection to its target audience.

2. Digital Marketing: Not only a side hustle but a mainstream tool

You may not be able to visit your favorite place physically but virtually you are just one tap away, all thanks to digital marketing. Businesses now have witnessed a shift in consumer shopping behavior as the pandemic has pushed more and more buyers to go online.

Having an online presence has become mandatory for all businesses in today's tech savvy world. If you do not have a digital profile it is as simple as your brand not existing. Benefits of digital marketing strategies are no secret. By a data driven approach, you can effortlessly identify your target audience with an added incentive of flexibility that is not possible with the traditional marketing route.

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3. Vocal for Local': Digital marketing is the key

It is known that India is one of the largest consumer markets in the world. The government's initiative of 'Vocal for Local' campaign has transformed how brands use digital marketing to communicate and establish themselves in India and also go from local to global.

Digital marketing being a cost-effective way for local brands is the most efficient way to reach a wider audience and create the right noise about their products and services in the market.

4. Consistent engagement

Understanding your consumers now is going to add value in the post covid world and acting on it will ensure smooth functioning of your business in the market. The key is not only to stay relevant but also to keep the customers glued to your brand in a highly competitive market. Collecting feedback, conducting surveys and testimonials will bring a sense of security for your customers.

Prioritizing customer engagement will help your brand stand out and build a loyal customer base.

5. Digital Marketing is also about generating relevant traffic and attracting audience

Many of the businesses believe 'designing a website' is what digital marketing is all about. This isn't the final step; not only website designing but the end goal of any business is to generate relevant traffics and attract potential audience on their websites. Leads, no. of sales, subscribers, etc. are the real result that any business counts on.

Through digital marketing you can reach your audience at any time, for e.g. instead of bothering your consumers through phone calls you can reach out to them just through an email with details on your offering in a much more comprehensive manner.

About Koffeetech Communications 

Koffeetech Communications is an award winning digital marketing agency and an enabler for brands to achieve their marketing. Hailing from Mumbai and Established in the year 2016 by Jay Rathod and Parita Rathod, Koffeetech serves as a one-point solution for all your digital marketing needs, requirements and queries. The company offers services for customers across categories from Public Relations, Digital Marketing, Web Design to Branding. Being passionate about crafting digital experiences that makes an impact gives Koffeetech an edge above others.

Koffeetech specializes in creating easy-to-use digital solutions; assisting brands and designing effective social media marketing campaigns that provokes imagination, emotion and drives a significant transformation for the brand. The team believes that every brand is unique in their own way, which pushes them to deliver tailor-made solutions at the highest levels of creativity and execution. With expertise in marketing and advertising, Koffeetech exhibits out of the box opportunities to promote the brand, contributing to the success of the business.

About Jay Rathod

Jay Rathod, is an ardent marketeer with the digital medium as his arsenal with a decade long corporate business management and entrepreneurship experience. Spearheading the operations of his passion project turned entrepreneurial venture - Koffeetech Communication; Jay doubles as a chief strategist, mentor, business development lead for the brand. An avid digital marketer, he is the brains behind a plethora of successful result driven digital campaigns.

Hailing from a business lineage himself, Jay foresaw the disruption the digital marketing industry was set to create and decided to pursue a career in this booming industry turning a computer engineer to a self-taught marketing maven with no formal education in the subject. A career trajectory that was no short of a rollercoaster, Jay and the brand emerged victorious with being the trusted choice for 100+ clients in India and international markets. Servicing a client with website development at an early age of 16 and managing to retain the client till date is a testament to Jay's work, credibility and deep seeded love for digital marketing.

With a successful and an overwhelming course along with the ever growing clients, division, employees, the company plans to conquer the international market expanding the client base with a strategic focus on the Middle East. With client satisfaction at the core of  his  business  with  an  appetite for  exceeding the drawn expectations navigated through strategic plan of action, sets Jay and Koffeetech aside in a sea of digital agencies in the city. Jay has  won many  awards  such  as  Top 10 android developers in India by TCS in 2013, Top 10 Startups of the Year in 2019 by Silicon India Magazine, MSME 5000 Awards 2020, Career Guide Speaker in educational institutes for Digital Marketing.