Conceptualized in the early 2000's in France, ZOOOK entered India in 2013 with a vision that life is too short to be boring. ZOOOK is a game-changer in the world of technology and has the power to give any personal space an instant makeover. ZOOOK specializes in high-end designing, manufacturing and marketing innovative consumer electronic products. The company aims to democratize premium consumer electronic products clubbed with lively designs that match the lifestyle of millennial and Gen Z.

With a distinctive product range, ZOOOK is already on its way to break stereotypes, open doors and explore the fantastic. The company has a strong brand presence across online and offline trade channels - retail stores, direct dealer channels, and e-commerce websites across the world. ZOOOK envisions emerging as a key player in the audio domain with most innovative products and best-in-class after sales service.  

Achin Gupta, a young individual with an entrepreneurial mindset, is Country Head-India, ZOOOK. His journey with the brand began in 2014, since when he has spearheaded ZOOOK's overall operations in India. Having a clear understanding of the Indian market landscape and the consumer mindset, Gupta soon strived to fill the existing gaps. Under his leadership, the brand has introduced in India a bouquet of innovative products across segments like audio, gaming, and accessories etc, which were majorly not available for the average Indian consumer.

Achin Gupta in an email interaction with SME WORLD.

What is the basic concept behind ZOOOK India?

ZOOOK is a French company that thrives on innovation and being industry first as its brand ethos. The brand has introduced many innovative products across varied verticals.Focussed on developing a blend of technology and lifestyle products, the brand shares an amazing relationship with the Indianconsumers. India is currently amongst the youngest countries in the world thatare developing at a very fast pace, and the kind of acceptance we have received in India is simply incredible.

Please share Product category.

Our product range is from across varied domains, including audio, gaming headsets & accessories, PC accessories, mobile accessories and car audio, among others. Being a lifestyle brand, ZOOOK also offers a wide range of devices that help people transform their homes into smart homes. These devices include smart lighting solutions suchas smart WiFibulb &motion sensor light and smart WiFi Plugs.

What is the current market size in India?

ZOOOK's varied product range makes it a one-of-its kind holistic audio and lifestyle brand that does not fall under one particular category. As mentioned, we are into completely distinct domains like audios, gaming, smart home etc.The focus though has been to establish it as a formidable player in the audio segment, wherein market size is ascertained separately in different segments such as wireless audio, pro audio equipment, speakers etc.

What's the Growth rate?

We have maintained a steady growth throughout our journey, barring the interim impact of the pandemic, which brought businesses worldwide to a sudden halt. Thankfully we were able to take the right steps at the right time to cover for losses and we are registering a Year on Year growth rate of 30%.

How much market share do you intend to capture by 2022?

It has been stated earlier that our expansive product range refrains us from confining in one definite category, so we are more focussed on maintaining our play area and continue our steady growth journey in niche category. ZOOOK as a brand works through innovation on a need based proposition, and not driven merely by competition.

What market share does ZOOOK hold in the audio segment?

Audio in itself is a very vast category, comprising scores of domains like Bluetooth speakers, TWS ear buds, sound bar etc. ZOOOK is primarily focussing on Party Speakers and we are glad to lead the chart.

What is your product range focus for the future?

We plan to diversify our product portfolio across all segments, but our immediate focus is on a few key areas like Audio, IoT Smart home, Car audio and also wearables.

Which product line in ZOOOK's portfolio is performing better?

While ZOOOK tops the chart when it comes to party speakers, it is also a leader in other verticals, especially Car audio, gaming and Smart home. The catalyst for a consistent performance across these niche segments is innovation and an industry first approach.

Any impact of pandemic in the business?

Following the outbreak of the pandemicwe felt a massive jolt that brought all operations to a screeching halt. While the supply chain was disrupted, procurement of raw material became a daunting task. However, we managed to take the right decisions in the right time so the impact is not a lot. Since we have recovered well, the overall impact is nullified.