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Dr Rupani Captures Life with Precision Eye : Tech-Driven Dental Care is Her Commitment to Excellence
SME WORLD Bureau
August, 2021


Camera has been her companion for over 12 years now. She is following her passion with the belief that 'Photography can change lives; it's all about your perspective'. Meet Dr Namrata Rupani who started her own Photography company, Capture Life, where she offers photography services and conducts these incredibly popular photography workshops from last 7 years.

She ventured into the Fine Art Print business as well under the same name to make fine art prints and provide design and print solutions for various clients from all over India. Her work has been displayed at various exhibitions, including commissioned by L&T to document the making of the Metro Rail in India, having exhibited on for FICCI ON International Ladies Day, and more recently a Solo Photography exhibition by the Goethe Zentrum, Hyderabad, titled “Stories in Stone” – a depiction of old architecture from all over India. She is recognised internationally as a 'Fearless Photographer' which is the topmost forum for the best Wedding photographers from all over the world.

She has also shot over 100 weddings including international projects in Malaysia and Bahrain. Namrata is also recognised by 'This is Reportage' a popular international platform that showcases the best documentary wedding photography. It's that very perspective that Namrata shared on stage as a speaker at TEDxNalsarUniversity in 2016 – about just how far photography can travel from going beyond a passion to being able to connect with hundreds of people through a powerful form of art and expression.

Namrata also runs a successful dental practice in Hyderabad since the last 10 years. She is also a trained kathak dancer. Dr. Namrata Rupani attended Mater Dei High School, Delhi and is a graduate in Dentistry from Christian Dental College, Ludhiana. Dr. Namrata furthered her education with fellowships in Pediatric dentistry and Aesthetic dentistry. She has over 17 years professional experience in the field of dentistry of which 10 years have been spent running her own private clinic. She continues to advance her education and contribution to dentistry through guest lectures and various dental programs. At Capture Life Dentistry her mission is to provide dental services that are technologically current with a commitment to excellence.

“Capture Life, for me, is about two pursuits I am very passionate about, which have become a very integral part of my life through the years. Both are careers that require an intense eye to detail, but are extremely rewarding and fulfilling. For me, they are deeply interconnected and part of the banner 'Capture Life', under which I continue to spearhead businesses that 'capture' and bring forth something unique in their respective practices, which have propelled my professional career today”, says Dr Namrata.

Dr Namrata Rupani, Founder & CEO, Capture Life Dental Care, in an email interaction with SME WORLD:

How different is Capture Life Dental Care from others in the area of dental care?

Capture Life Dental Care differentiates itself on the premise that we continuously strive to upgrade and add the latest in technological advancements in our dental care arsenal. At Capture Life Dental Care, we carry the commitment to augment a good healthy lifestyle by keeping away dental problems and supplement it with good oral hygiene for the entire family. We believe in offering nothing but the best in terms of dental care and it is our mission to provide a 360-degree service to those who consult with us.

Kindly explain the basic concept behind Capture Care?

Capture Life was started as a consolidated venture which consists of my dental practice, photography, and fine art printing verticals. Capture Life Dental Care was conceived from the belief and the conviction that oral health care is essential for holistic health. This aspect of health care is a very important tool in preventive medicine. Oral healthcare, though neglected in our fast-paced lifestyle is quite essential for living a healthy and fulfilled life.We lay emphasis on dental hygiene while communicating and connecting with our clients, forging long lasting relationships with our patients, guiding them and their families on a journey of excellent oral health. We also love doting on thekids who visit us, earning their lifelong trust and eliminating the fear of the dentist. Trust and a 360 degree dental counsel have been the building blocks of the practice, since its inception.

Please explain the tech-based dental care being practised by you.

We are constantly upgrading our equipment and methods in line with global standards and norms. Our team is committed to ensuring the inclusion of the latest innovation and technology in providing a premium dental care experience. We have a state-of-the-art digital OPG, which we will soon be upgrading to a CBCT. This transformation will aid in our diagnosis and treatment plans in a way that brings enormous benefits to our clients.

We also collaborate with established labs for our dental work. These labs use state of the art technology and equipment for certifying accurate readings and most importantly, sharing timely results to avoid loss of valuable time that increases our efficiency and effectiveness. In the mission to provide specialised treatments to our patients, we have segmented our practice to incorporate a set of specialist dentists. Each of them brings their own expertise and advancements in their respective fields when treating our patients.

Why is dental care not the preference of most in India? They turn to doctors only when in trouble. Please comment!

According to my experience, the answer to that is largely due to the prevalent lack of awareness. One of the primary reasons for this is neglecting the symptoms and waiting until the area starts to pain. Firstly, in most cases, no one thinks that there could be a dental issue until unbearable pain surfaces in the tooth or gum area. Many try to treat mild swelling with pain killers without the right diagnosis. Additionally, dental caries/cavities present themselves with literally no symptoms whatsoever in their initial stages. Secondly what most people do not know, is that a lot of systemic illnesses can be caught in time with a routine dental check-up. According to the American Journal of the American Dental Association, there's a direct correlation between untreated gum disease or periodontitis and heart failure. Ignorance in these areas is the predominant cause for most Indians to visit a dentist post the pain and in the later stages of a cavity or dental caries.

What will you suggest to keep our teeth healthy? Why are no lessons in hygienic care being taught at the school level? What do you suggest in this regard?

 Many schools are taking up the mandate to educate their students about dental care. In adopting oral health care, the students exercise this knowledge and practice hygienic oral care at home. This comes from my personal experience of being frequently invited as a guest speaker to build awareness in various schools in Hyderabad. In fact, before the Covid pandemic struck, our teams would be regularly conducting free dental check-up camps in a variety of schools. These periodic visits ensure we also impart adequate oral health practices to students, and we also maintain a good degree of follow-up sessions.

How useful have been your TED talks and what impact these shows have on young minds?

I was privileged to be invited to share my experiences on my passion for photography. The TED talk at TEDxNalsarUniversity was primarily focused on how photography changed my perspective on life and taught me to view the world through a different lens. The emphasis was to show case how far a love for photography can travel, and in my case, it went beyond being a passion, to being able to connect with hundreds of people through this powerful form of art and expression. I would like to think they sent out a universal message of daring to venture into the unknown and overcoming any limitations of the mind to create and art and realise dreams.

How will you guide the commoner, especially children about dental care?

At Capture Life Dental Care, we take pride in imparting guidance on oral hygiene to all who visit us. We have a dental health care program that all of our clients experience when they come to our clinic for a consult. As a practice, each of these visits entails a detailed follow-up while providing adequate knowledge on best dental practices for the entire family. I strongly believe that an appointment with the local dentist would help diagnose and prevent dental cavities even in their early stages. The practice of periodic dental visits lowers the overall probability of dental caries advancement and reduces the risk of tooth and gum diseases. We have witnessed an increase in the level of awareness of kids who participate in our dental care program since they exhibit the importance of oral and dental health care much prominently and influence their peers about the same.

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