Golden Bricks is a real estate research, consultancy and services firm with over two decades experience  in retail, commercial and residential sector. It is known for its exceptional professionalism and knowledge about the industry.  Handled by three brothers Gaurev Kapur, Chetan Kapur and Abhimanyu Kapur, Goldenbricks promises to help usher in a new real estate ecosystem.

Golden Bricks sees a great opportunity in the unorganized Industry and aim to change the face of Gurgaon Real Estate by setting up highly professional services to cater home buyers and investors in the professional way to help them fulfill their aspirations.  Leading developers including DLF, Tata Housing, MGF, EMAAR, Vatika, Besttech, Paras Buildtech, Ireo, Satya Group, Bani etc seek consultancy services from Golden Bricks.

Chetan Kapur, Director, Golden Bricks interacts with SME WORLD.

Real estate has suffered various constraints in the recent past. What are the prime reasons?

Real estate has indeed faced many constrains in the recent past and one of the biggest is acknowledging real estate as a safe investment. Delayed projects, sold property without legal compliance etc. make investors question the safety of investment. Another major challenge is the lack of genuine consultation within the brokers in the real estate industry. Very few brokers rightfully guide the investors including genuine home buyers. All these factors invariably lead to sale of wrong kind of property to the right person. The first big challenge will hopefully be sorted out and taken care of with the activation of RERA. Other challenge need genuine thought process.

Gurgaon is fast emerging as a global tech service hub even while the infrastructure is lacking. How can we make Gurgaon future-ready?

I see a great potential in the city's real estate segment and have no question in the sustainability and continued growth of its the Real estate investment. It's not only the IT growth of executive jobs, its also the major mid level and skilled jobs around Udyog Vihar phase1,2,3,4,5 and Manesar, Bhiwadi, Neemrana, Basal etc, along with great connectivity from Delhi and the airport. To continue making Gurgaon better in the future and to continue Gurgaon as a preferred place to invest not only in the country but in the world, we need to do many changes like deliver the promised world class infrastructure, better public transport, great connectivity from nearby industrial and key cities. Once this is achieved then the top fortune 500 companies of the world will continue their expansion process in Gurgaon creating a host of opportunities in new jobs, more homes and offices. Better organised and controlled body of real estate developers and brokers will also bring more transparency and trust within the investors, which is the foundation for any industry to grow.

What is the agenda of Golden Bricks in this regard? Kindly explain elaborately.

The reason we 3 brothers started this third party brokerages services obviously once approved by our father Rajiv Kapur, is that we used to invest in the real estate properties and we realize that 90% of the real estate stakeholders are purely acting as a sales agent to their preferred builder or developers, push selling properties to the wrong kind of investors to earn commissions.

So we saw an opportunity. We thought how about launch a company which is more home buyers driven and not be builder driven. We choose the right property after many researches. Hand pick these best property top 5 in each category and then we shared those data with the investors according to their profiles - short term investor, long term investor and investing for rental income.

In your view, do we need horizontal or vertical expansion of service centers like Gurgaon?

Gurgaon is a millennium city, the current skyline is the very logo/landmark of Gurgaon. I personally believe like any metropolitan city in the world the expansion is either to go up or go out, Gurgaon should definitely focus on tall buildings when it comes to commercial buildings and offices. Going vertical will attract top international corporate and huge job opportunities for the NCR population. Horizontal expansion that offers cheaper low rise homes will be ideal keeping in mind Aravalies  and vulnerability to Seismic waves.

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