Her passion for doing something creative and innovative in the hitherto unexplored area of hair extension never dwindled as she put in more and more efforts in studying the world of hair care and beauty.

The entrepreneurship in her awakened and she packed her bag and went to Brazil to explore the business and learn the tricks of the trade. “I was not sure of the global demand and supply equation of hair extension and I sat down to explore the demand of human hair on the net. The first site I saw was of Alibaba.com. I smelled hope as the site afforded me a fund of opportunities. I went through all the details about hair companies on the site and I decided to plunge into the vast arena,” she says.

Virtually, with no experience of managing a manufacturing unit for an international product, she decided to have a go and went about setting her own company on the Alibaba.com's platform. Mallika Shreekumar, owner and CEO of Waves Hair, has since made waves in the business. Today, Waves Hair exports to countries in North America, South America, Eastern Europe, Southeast Asia, Africa, Mid East and Eastern Asia and Western Europe.

Hair

Completely managed by women, Waves Hair offers various hair extension solutions. The company uses 100% natural high quality Indian Remy hair with the latest technology incorporating the best methodology of Brazil, Italy, Germany & Korea, making it suitable for hair extensions, pre-bond keratin extensions & machine weft.

“In 2005, I took up a free membership at Alibaba.com as I was still learning the ropes of managing my company. However, I realized that that Alibaba.com offers great potential to grow my business in the international market. Within 2-3 months I had signed up for the Gold Supplier Membership,” says Mallika.

Mallika Shreekumar, Waves Hair

Mallika believes that B2B marketplaces are the best platforms for going global. “Being a Gold Supplier member of Alibaba.com has been integral in gaining the confidence of buyers and lends credibility to her business. “Today, 100% of Waves Hair's business comes from Alibaba.com. I get at least 5-6 enquiries from Alibaba.com everyday”, she is proud to announce.

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