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Launching EaseMyTrip.com
Amrita Barnwal
May, 2014


Not That Easy

Starting a journey 5 years back in the year 2008, EaseMyTrip.com is now among the best Online-Travel-Agents of India. It offers cheapest price on Air-Tickets (domestic & international), Hotel Reservation (around the globe) and Holiday Packages (pre-planned tours & customized packages), Medical Tourism (health packages, medical treatment packages), Corporate Travel and Car Rentals.

At present, it has a huge network of 42,000 travel agents, 412 franchise outlets, 122 distributors, and 500 white label solutions (Agents having their own B2B or B2C websites with our search engine).

The company also has more than 1 million direct consumers (B2C). Its turnover for the year 2011-12 was INR 364 Crore which almost doubled in the last financial year 2012 -13 to 680 Crore. In this financial year 2013-14, the turn-over was more than Rs. 1000 Crore. EaseMyTrip has a strong team of more than 400 staff working in 7 regional offices: Delhi, Bangalore Chennai, Hyderabad, Guwahati and Srinagar along with two offices in foreign lands – London & Bangkok.

The Idea of EaseMyTrip

EaseMyTrip is the brainchild two ambitious brothers – Nishant Pitti & Rikant Pitti who started booking flight tickets in order to save money on their air trip. Interestingly both were teenagers (Nishant was in 1st year of college and Rikant was in 12th standard) that time. The fame of the duo spread in the family and family friends and they started getting good pocket money through charging some commissions on each booking. The seeds of entrepreneurship were already present in both brothers due to being from a business background. They founded a Travel Agency and started selling tickets using different innovative marketing strategies. The agency saw a continuous growth and later on rebranded as EaseMyTrip.com.

 

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