The outbreak of Covid-19 pandemic transformed the way brands and customers traditionally engaged with each other. The only mode of interaction that remained during the pandemic-induced lockdowns was digital. As digital interactions touched record highs, it appeared to become an uphill task for bu..

The impact of covid-19 not only acted as a catalyst for the increased adoption of fintech by businesses but also paved the way for an era of financial inclusion. The rise of fintech came to the rescue of Micro, Small, and Medium Enterprises (MSMEs), one of the hardest-hit segments, especially in ..

It is in the nature that the fittest and the mightiest rule the roost. Big fish eats the small fish. Every creature has earmarked its own territory and the trespassers have to pay a heavy price. That's why the small fish always lives fearful and away from the big fish.

It holds true even ..

Women make practically 50% of the population in India; therefore, to drive economic growth, it is crucial to empower them. However, India ranked 139th out of 144 countries, with a 66% gender gap, in terms of economic participation, according to, 2018 report by the World Economic Forum. One of the..

MSMEs are vital for the sustainable economic development of the country providing livelihood to millions, especially in rural and semi-urban areas. They are the engines of incessant growth, contributing nearly 30% to India's GDP, producing a wide range of products, from simple consumer goods to h..