The Internet has turned our planet into a global village. Time zones have been renederred irrelevant and kilometres certainly useless. Though Internet Marketing is done 'Virtually', and things a man could only dream of earlier have actually become a reality today. Digital Marketing and Social Media Marketing both are the components of Internet Marketing and are a part of the Marketing strategy.
If we talk about the differences, then Social media Marketing is a part of Digital Marketing. In Digital Marketing, there are various electronic channels available for marketing to engage an audience, while in Social Media Marketing one can only use Social Media platforms for marketing. Though Digital Marketing includes both online and offline channels whereas Social Media Marketing is purely a part of online marketing, but it does not include any Offline activity.
As far as the target audience is concerned, Digital Marketing is focused on all target audiences according to their level of interest. It allows you to reach a broader, more engaged and targeted audience. On the contrary, Social Media Marketing is targeted towards those people who have common interests.
Digital Marketing : the concept
Digital Marketing is the promotion or marketing of products, brands or services via one or more forms of electronic media, or by using digital technologies, primarily Internet, but it also includes electronic devices like mobile phones, computers, tablets, display advertising, and various other digital mediums.
A good Digital Marketing strategy should consist of many different channels to engage with audiences, including Social Media, SEO etc.
It has been rumoured that, Digital Marketing is an expensive type of marketing method, but actually it is affordable than traditional offline marketing. In point of fact, Digital Marketing now acts as a necessity for businesses around the world.
There are many benefits associated with Digital Marketing. If you have already opted, you might be experiencing the benefits. In fact, many businesses are reaping the benefits of Digital Marketing like for instance global reach, lower costs, measurable results or personalisation.
But if you haven't used Digital Marketing method for your business, then you should know these benefits mentioned below to understand the importance.
- To reach more consumers
- To create more personalized messages
- To measure Marketing performance in real time
- To create brand reputation
- To share content effortlessly & use content to connect to consumers online
- To communicate with consumers easily
- To control your advertising campaigns
- To optimize conversion
- To track customers
- To reduce Marketing costs
- To schedule Marketing initiatives
- To connect with mobile customers
- For higher ROI and revenue, and much more...
Other channels of Digital Marketing include mobile instant messaging, mobile apps, electronic billboards, Digital television, podcasts, and radio channels to name a few.
Social media Marketing
Social Media Marketing (SMM) is a form of Internet Marketing that uses Social networking sites (like Twitter, Facebook, Pinterest, Instagram) and websites as a Marketing tool, to promote a product or service. The goal of Social media Marketing is to create content that attracts attention and encourages readers to share it across their Social networking sites, which eventually help a company to get popularity, increase brand exposure and broaden customer reach.
It is the quickest and the easiest form of marketing, which refers to the process of expanding traffic or attention through Social media sites.
Twitter and Facebook are the two most popular Social sites which have their own built-in data analytics tools and that enables companies to track the progress, success, and engagement of marketing activities.
There are many key benefits of Social Media Marketing for business like for instance, brand exposure, brand awareness, traffic, better search engine rankings, richer customer base and much more.
Here are some key benefits of Social Media Marketing:
- Brand awareness with increased exposure
- Promoting products and services
- Lead generation
- Increased traffic
- Improved sales
- Competitive analysis
- Improved search rankings
- Grown business partnerships
- Reduced Marketing expenses
- New opportunities
- Learn target consumer, audience
- Immediate interaction and customer feedback.
- Marketplace insight
- Developed loyal fans
- Customer service with instant feedback
It has been observed that approx. 90% of marketers believe that Social media generates immense exposure for a company or brand rather than any other marketing medium. But ultimately Social Media Marketing is a part of the Digital Marketing process. As the Digital Marketing process goes beyond the Internet while Social media is limited to the boundaries of the Internet only.
In a nutshell, Digital Marketing is the future of Marketing while Social Media Marketing is the new way to connect with other people.
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